Organization is one of the keys to success in marketing, so if you are managing your social platforms , the best cheap and easy way is using a social media management tool and it will make your life substantially easier. Social management platforms will help you manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms, and the list goes on. These tools really are game changers for your social strategy.
I’ve rounded up a list of the seven best free social media management tools to incorporate into your 2021 strategy, starting with my personal favorite, Buffer!
One of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
Tweetdeck is the go-to social media management tool for those who focus on Twitter. It is ideal for any brand that mostly uses Twitter in its social media marketing page.
You can use the tool to manage and monitor an unlimited number of Twitter accounts, all from a single integrated interface. You also get access to a customisable social media dashboard that lets you send and receive Tweets with ease.
This platform includes numerous free tools and functions, including the ability to schedule Tweets. You can also use a custom timeline, make team accounts, and manage your Twitter lists.
As you look at Socialoomph, keep in mind that compared to the other tools on our list, this one has more of an old-school interface. This tool supports Twitter, Facebook, Pinterest, Discord, LinkedIn, Reddit, StockTwits, Mastodon, Shopify, Tumblr, WordPress.org, and WordPress.com.
The free plan (Personal Suite) works with a single social media profile. You can use it to schedule unlimited posts to that profile, as long as you don’t exceed three posts in each hour. This makes it particularly useful for businesses that just need a social media management tool for a single social media channel. You can use it to queue your entire month of posts ahead of time. There is also a blog posting feature that lets you queue your blog posts, then publicize them on your social media channels in a separate queue. You can even track keywords.
Later is a scheduling app for Instagram, Facebook, Twitter, and Pinterest, with one small catch: it’s only for posting images and other visual content. What sets it apart from many of the other social media scheduling apps is that Later has a free forever plan that’s robust enough for a lot of small businesses.
Later counts one Instagram account, Facebook Page, Twitter account, and Pinterest account as a “social set.” On the free plan, you get one social set with 30 scheduled posts per social profile, and a single user.
Which social media management tool is best for you?
Using one or more of the above free social media management tools will help you make the most of your time, plan social media campaigns ahead of time, and view analyses.
Learn how you can combine them with your overarching marketing strategy with help from MyCostaRicaVirtual. Talk to us by dropping an email at firstname.lastname@example.org for a free consultation today.