A good email signature is simple, informative, professional, and puts the information at the forefront. But, this doesn’t mean your signature has to look dull or boring. There are many ways to get the most out of your email signature design. A signature is the perfect opportunity to brand every message you send. It establishes and reinforces who you are as a company.
There are many ways to get the most out of your email signature design, so let’s run over few easy tips and look at some beautiful examples.
01. Include the most important information: Depending on what your email recipients might need to know, this could include information like your name, job title, phone number, or business address. By including only the most important pieces of information for the brand – the logo, email author’s name, job title, phone number , social media, website—this design is not only kept short and simple, but also very easily navigable.
02. Branding: A signature is a perfect opportunity to brand every message you send. It establishes and reinforces who you are as a company. You can brand your signature through your logo, color scheme, and font elements. If you have any banners or other text in your signature, make sure it matches your brand voice.
03. Keep Your font and color palette small:
A common reason for people using too many fonts and color is that they feel the need to highlight certain titles and pieces of information, for this it is better to use simple typeface that has a few weight and style options and just mix up your type size, weight and/or colors when needed instead of using different sizes and colors. Note that you must to play with the colors of your logo and get an armory between your signature and your branding colors.
04. Use a signature generator : Too much rules to follow , and sometime we are not expert in the matter so I recommend you to use a tool and create email signature with a generator, these are some of the best.
Today I Will recommend you Hubspot. It is best known as a CRM and suite of marketing tools. It also offers a free email signature generator.
Select from six different templates, fill out your information, and select your brand colors. If you have a custom image, like a logo, you can add that to your Hubspot signature, too. Hubspot branding is added by default but can be removed.
You can copy the signature or its source code to add to your email software.
Creating a professional email signature is easy. It really is. You don’t require additional resources or time to create it. However, the benefits you get for using an email signature are so huge that we are surprised why many businesses still don’t have a professional email signature. So, if you are among those businesses and want your brand to recognize, then go ahead and create it now!
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